Trade Mark Infringement & IP Enforcement in Sydney

Protecting your brand is non-negotiable. When another party exploits your name, logo, or design without permission, decisive action is required – immediately. At New South Lawyers, our trade mark infringement lawyers in Sydney act with precision to halt unauthorised use and enforce your intellectual property rights under Australian law. We don’t negotiate with infringement; we neutralise it. Because protecting your brand is protecting your business. And your bottom dollar.

Our team represents individuals, start-ups, and powerhouse brands in all aspects of trade mark enforcement and disputes. Your trade mark isn’t just a logo – it’s your reputation, your market power, your revenue. We treat it as such. We can stop a competitor from using a deceptively similar brand name within 48 hours, protecting a client’s market position and revenue streams.

Trade mark infringement happens when someone uses a sign, symbol, or name identical or deceptively similar to a registered trade mark. Whether online, in advertising, or on physical products, unauthorised use misleads consumers and erodes brand equity. Our IP lawyers identify infringement quickly, take decisive action, and prevent long-term damage.

Our Sydney IP lawyers assist clients in:

• Identifying and stopping unauthorised trade mark use
• Issuing cease-and-desist and demand letters
• Negotiating settlements and licensing agreements
• Filing and defending Federal Court infringement actions
• Managing domain name and online brand disputes
• Enforcing copyright and design rights alongside trade marks

We balance firmness with commercial sense to achieve effective results while maintaining brand integrity.

In many cases, a single, strategically crafted legal letter resolves the issue before litigation. We assess the claim, gather irrefutable evidence, and communicate with absolute clarity. Our letters have stopped competitors cold, protected revenue, and maintained brand dominance without a single court appearance.

If infringement persists, our trade mark lawyers escalate without hesitation. We initiate proceedings in the Federal Court of Australia, prepare airtight documentation, manage expert evidence, and represent you with commanding authority. Our track record includes multi-million-dollar settlements and precedent-setting victories that safeguard our clients’ brands.

Accused of infringing another’s trade mark? Immediate, expert advice is essential. We dissect the claim, validate the trade mark, and determine lawful use. Where possible, we negotiate coexistence or licensing agreements to protect your operations while avoiding costly litigation.

Digital infringement is fast, pervasive, and unforgiving. Our IP lawyers handle social media impersonation, counterfeit goods, and unauthorised online advertising with precision. We engage directly with platforms, regulators, and hosting providers to remove infringing content and protect your online presence.

For brands operating globally, protection must be equally global. We coordinate with international IP specialists to enforce rights overseas, ensuring consistent brand control across multiple markets. Our clients maintain dominance in Australia and beyond.

Not every battle requires the courtroom. Many trade mark disputes are neutralised through negotiation, mediation, or administrative processes with IP Australia or WIPO. We navigate these avenues strategically, ensuring your rights are enforced with maximum impact and minimal waste.